Word: gloving
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Dates: during 1950-1959
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Sixth Finger in Five Finger Glove is heavily larded with insipid humor and seems more thumbs than fingers, at the Plymouth...
...psychology, now makes wider use of "situational" salesmanship aimed at creating soft-sell personality for the products it advertises. A recent consumer poll established that the average reader finds bragging headlines only 60% as effective as the copy that cajoles or informs. Says a veteran agency executive: "The kid glove can also pack a brick...
Some of the hardest-hitting kid-glove campaigns have been waged on small budgets. Among the most influential ads of the past decade, thanks to Baron George Wrangell of the black eye patch, have been the Hathaway Shirt series; for a modest $300,000 in four years, Hathaway boosted sales more than 65%. Other companies have used sophisticated advertising to transform a product's personality. Since Philip Morris Inc. decided to turn ladylike Marlboro into a "heman" cigarette, its ads have centered on a succession of tattooed male smokers; the brand has in less than a year...
...Glove Restraint. Though Natalia flees Como, she decides that fate has left her no choice: she is now inextricably linked with her brother. Behind them, the ill-fated pair leave broken hearts and a suicide...
...Natalia herself seems at times as insubstantial as the rustle of a petticoat. Yet the author of this period piece has a sure feeling for time and place, and for the rigid standards of behavior that made discreet intrigue flourish. The book treats the difficult theme with a kid-glove restraint that conveys the atmosphere of tension mounting to tragedy...