Word: glow
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...would have been easy to mistake the thousands of people assembled in Greenville clutching their colored glow sticks and chanting the name of an all-knowing entity for worshippers at some sort of kooky New Age outdoor revival. But it wasn't God who inspired this crowd of 2,200 to gather on a recent Saturday night. It was Google - and the chance that this South Carolina city might be able to coax down the manna of super-high-speed Internet from tech-giant heaven. (See 10 tech trends...
...demo site. Topeka, Kans., renamed itself Google for the month of March. The mayor of Sarasota, Fla., went swimming in a shark tank as a publicity stunt. And Greenville organized a "We Are Feeling Lucky" campaign - a play on Google's second most famous search button - with enough glow sticks to form a massive Google logo in a downtown park. (See historical photos on Google Earth...
Greenville's geek-savvy campaign was a fast operation too; it came together in less than 14 days. Highlights included a YouTube channel and a cartoon with instructions on how to participate in the glow-stick event (plus a tout for the town as the birthplace of a co-inventor of the laser, which gave rise to fiber optics). "We're a city in the midst of reinventing itself as a tech community, and we think Google Fiber could really help," says Aaron von Frank, the baby-faced 31-year-old tech developer who spearheaded the effort to get Google...
...bizarre scene. Lit with a black light, the space inside is scattered with white contraptions made of wicker-like threads. The twisted objects vary in shape, but are all roughly the size of large Christmas ornaments. There is no ostensible rhyme or reason to their placement, and they glow in the black light with an odd iridescence. The world inside the box looks like the bottom of the sea shot through an underwater camera...
...President, however, may be indifferent to the acrid fussing of his Republican foes. He will be able to bask once again in the glow of positive press coverage (accented by a momentous signing ceremony), which will focus on four areas helpful to the Democrats' prospects in November: the masterful display of White House patience and competence that got the job done; the elements of the legislation that are in fact consistently popular with large numbers of Americans, such as its insurance-company crackdowns; the return of the meme that Republicans are the party of "No"; and the accompanying rising poll...