Word: glowing
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General Electric's old advertising slogan--"We bring good things to life"--conjured the comforting glow of a GE light bulb or the hum of a refrigerator. Real stuff. The company's new catchphrase--"Imagination at work"--may soon summon visions of the Hulk or a horse named Seabiscuit. With GE entering talks last week to merge its NBC unit with Vivendi Universal's entertainment assets, the industrial powerhouse has muscled onto a media stage already crowded with Schwarzenegger-size conglomerates. For GE, imagination may soon have to do some heavy lifting...
...Glow Girl, a hip boutique in Mill Valley, Calif., gives prospective customers clear visual clues as to the nature of its business: the mannequins in the window have protruding bellies, and painted on the glass is the word MATERNITY underneath a silhouette of a woman with a bump. But that doesn't stop some unsuspecting--and not-expecting--women from entering Angela Mavridis' year-old store, lured by familiar brand-name fashion and accessories...
Whether an outfit is priced at $300 or $30, what's remarkable about mainstream designers' and retailers' maternity wear is that it's virtually indistinguishable from their regular collections--hence the confusion at Glow Girl and in countless maternity sections stocked with crisp blouses, business suits, cargo pants and halter tops. All the season's fashions are available, with just a little extra room at the bust and the belly. "Before, you were supposed to be another person when you became a mother," says Mathilda Jonsson, designer of H&M's Mama line. "Now you want to keep your personality...
...famous for their airbrushed Vargas-style pinups. Another season influence falls to teen marketers like the FARM Team, college kids who spread the word about cool products on campuses. There are creative directors who elicit emotion from the familiar combination of a favorite song and the golden autumn glow of a tungsten movie lamp. There are designers like Reed Krakoff, who trusts that his intuition will enable him to tool leather handbags and accessories in a way that will appeal to millions of consumers. There are rock-'n'-roll stylists who know just how to rip a T shirt...
...national phone company of Japan. The company does not sell its products in the U.S. marketplace, but their presence at the show was still an apparent must. The giant booth, which resembled a spaceship constructed of fluorescent green plastic and brushed steel, was lit up so that its glow radiated upon its neighbors. Inside, attractive women dressed in leather miniskirts and high heels showcased the latest in video cell phone and mobile e-mail technology now used in Japan. When I had a question they could not answer, I was walked over to a wall with a large screen labeled...