Word: glue
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Dates: during 1940-1949
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...importance is rated at .07 of 1%. The chewing gum industry's output is twice as valuable as silver mining. Silver though supported, productionwise is only as important as grape jelly, or wire nails, or packers' prime tallow, or anhydrous ammonia. Silver is less important than linoleum, glue, leather gloves, strawberries, spaghetti, nuts...
...final architectural answer.* But together they tot up to a highest common denominator of good U. S. design. Laymen who looked at them could see the shape of housing things to come: a decline of the dining room, an increasing use of plywood-the club sandwich of wood and glue that can lick its weight in steel...
Weight for weight, the strongest structural material in the world is not steel or any other metal but "an improbable sandwich"-two or more thin sheets of wood pressed together with glue between. This is plywood. In an article describing plywood and its modern technology, FORTUNE last week declared that new plywoods are as different from old "as a 1940 automobile from a vintage of 1910." Plywood is at least as old as 1900 B. C.-for a mummy case dated thereabouts, and discovered in Egypt, was made of it. But until recently the only glues available were starch glue...