Word: glue
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Dates: during 2000-2009
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...album to write off. With plenty of water and sunshine, it may be a grower. The country sound might be jarring for the group’s more indie fans, but maybe they’ll give them a break. Band of Horses doesn’t deserve the glue factory...
STICK WITH THE BEST Sturgeon's glue, taken from the bladders of the caviar-producing fish, is used to affix the strands on either side of the tear to one another. "It can be a very time-consuming process," admits Hensick. "It could take weeks...
...with the expected heavy hand. If the junta has one bedrock policy, it's to prevent any repetition of the 1988 uprising that came so close to overthrowing decades of army rule. Australian Foreign Minister Alexander Downer once remarked sagely that progress in Burma is like glue flowing up a hill. Yet it's important to understand that beneath the long-running political stalemate in Rangoon, Burma is actually changing fast; not necessarily in the right direction, but changing all the same. The problem is not that the situation will stand still: the problem is that things might get worse...
...celeb plays it right. Sacha Baron Cohen, who had arrived at the screening in character on a woman-peasant-drawn carriage, recovered nicely when the film stopped just 10 minutes in; Cohen apologized and explained that the film reel was pieced together with the best Kazakhstani horse glue. The screening had to be rescheduled, but it did its job - the Borat character had a memorable coming out documented in hundreds of media outlets...
...didn't know anything about marketing, you might think it was important to advertise what a new product does. The makers of HeadOn aren't so naive. Their commercials have an actor repeating "HeadOn. Apply directly to the forehead" while another presses what appears to be a glue stick to her brow. No one mentions that the substance is supposed to cure headaches homeopathically. Early ads did, but focus groups showed that the superrepetitive version made people remember the name the most...