Word: glut
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Still, the main source of all this turbulence has been the advertising- indust ry slump -- attributed to soft markets in cigarettes and automobiles. The downturn has robbed the big consumer "books" of 3.5% of their ad pages in the first quarter of this year and underscored the glut of consumer magazines on the market. Even such industry stalwarts as Business Week, Newsweek, PEOPLE, SPORTS ILLUSTRATED, TIME and TV Guide have been affected, sharing in the ad-page losses for the first quarter, however healthy their circulations. (Circulation typically provides half of a magazine's revenues...
...analysis of the Pentagon, defense specialist Richard Halloran argues that the best way to eliminate the glut of low-intensity forces would be to meld the Marines into the Army. Although many experts agree with Halloran, any move in that direction would encounter huge political land mines. Harry Truman once tried to slash the Marines on the grounds that the Navy did not need its own army, but he was beaten by what he described as a Leatherneck "propaganda machine that is almost equal to Stalin's." Aside from the clout of ten Senators and 21 Representatives in the current...
...since the oil glut of 1986 have petroleum prices gone on such a wild ride. During trading last week, the futures price of crude fell below $16.50 per bbl. for the benchmark West Texas Intermediate, down more than $2 from the previous week and $5 since early March. While demand for oil usually softens during springtime, new calculations of the world's oil production have stunned commodity traders. Total output by the Organization of Petroleum Exporting Countries exceeds 24.5 million bbl. per day, or 2 million beyond its agreed ceiling. At the same time, Saudi Arabia said it had discovered...
...industrial countries reduce inflation. But for oil producers, lower prices could bring a precipitous drop in export earnings. OPEC members are so alarmed that Sadek Boussena of Algeria, the group's acting president, has been consulting with other members to consider calling an emergency meeting to deal with the glut...
...usually the strongest ploy in marketing, but right now the environment is giving it a run for its money. Surveys show that consumers will even pay a little extra for a product if they can be persuaded that it will ease the garbage glut. But as manufacturers rush to hype the healthy-planet virtues of their products, some seem to be badly overdoing it. Mobil officials said last week that the company will no longer tout its Hefty trash bags as "degradable" because of "mounting confusion" over just what the label means. Mobil was taking a hint. The attorneys general...