Word: gluts
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Dates: during 1990-1999
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Such safeguards help make the direct-mail flood more selective, but it is likely to continue to spread. In fact, the glut may grow exponentially as relatively cheap technologies increase the numbers of marketers who can tap into the stock of consumer information. Last month Lotus Development Corp. of Cambridge, Mass., introduced a Macintosh-compatible software data base culled from more than 7 million U.S. companies. The $695 package will enable small concerns to enter the business-to-business direct-market mainstream. Another Lotus data base, due early next year, will allow small businesses to tap into the consumer market...
Comedy is the gasoline that keeps the networks' engines humming, but the octane level seems especially low this fall. Of the 17 new sitcoms introduced by CBS, NBC, ABC and Fox, not a single one ranks in the Nielsen Top 30. Is there a comedy glut? Or, more likely, are viewers simply recoiling against network packaging that has grown so boringly rote and predictable that all signs of life have drained out? If so, relief is at hand: increasingly offbeat shows are cropping up in out-of-the-way places on the dial. Some deserve their obscurity. Others might shrivel...
...clever lest they go out of business the slow way, which is by starving to death. And so real estate lending became the favored commercial- bank asset. And as with any asset favored by bankers, it suffered a depreciation because they lent so much that they helped create a glut...
...become increasingly belligerent. But the Arab world was taken by surprise last week when Saddam rattled his saber at fellow OPEC members Kuwait and the United Arab Emirates. He accused the two countries of "stabbing Iraq in the back with a poisoned dagger" by conspiring with the U.S. to glut the world oil market. By some estimates, lower oil prices caused by overproduction have cost Iraq, whose debt is as much as $70 billion, some $14 billion in lost revenue. Iraq also charged Kuwait with stealing oil for the past decade and threatened to retaliate with force if necessary...
Still, the main source of all this turbulence has been the advertising- indust ry slump -- attributed to soft markets in cigarettes and automobiles. The downturn has robbed the big consumer "books" of 3.5% of their ad pages in the first quarter of this year and underscored the glut of consumer magazines on the market. Even such industry stalwarts as Business Week, Newsweek, PEOPLE, SPORTS ILLUSTRATED, TIME and TV Guide have been affected, sharing in the ad-page losses for the first quarter, however healthy their circulations. (Circulation typically provides half of a magazine's revenues...