Word: glycol
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Dates: during 1930-1939
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...selling point, each brand's flavoring mixture is a trade secret, but the basis for all flavoring is rum. Only other ingredient cigaret companies reveal is a hygroscopic agent mixed with the tobacco to attract moisture. In most cigarets the hygroscopic agent is glycerin; Philip Morris uses diethylene glycol. The result, it claims, with substantiation from many a doctor, is less irritation to the membranes of the throat...
Dwarf & Advertising. The diethylene glycol angle has been pushed hard by Philip Morris in advertisements in medical journals and in general promotion among doctors. In its general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini...
...treatment for "coccus" infections (streptococcus, gonococcus, meningococcus) and there has been so much to learn about its effects that practically every issue of every medical journal has referred to it. Several months ago, following the deaths of two score Southerners who had taken an "elixir" of sulfanilamide & diethylene glycol (TIME, Dec. 20, et ante), the Journal of the American Medical Association published a survey of sulfanilamide's uses and dangers. But so many new discoveries have occurred that the New England Journal of Medicine had Dr. Maurice A. Schnitker of Harvard's Peter Bent Brigham Hospital make...
...Medical School, decided to manufacture drugs for doctors rather than practice medicine himself. His business, established in Bristol, Tenn., grew until it had $300,000 in assets. Then, two months ago, fatality knocked at its door. A new mixture of a new drug (sulfanilamide) with a new solvent (diethylene glycol), which Dr. Massengill's salesmen sold as Elixir Sulfanilamide-Massengill, was discovered to be killing its users (TIME...
Currently Dr. Massengill is circularizing his customers with a broadside, in which he declares that he did not know that the diethylene glycol part of his "elixir" might be poisonous, that he believes responsibility for the poisonings may be due to his "elixir's" other ingredient, sulfanilamide. Nevertheless, fortnight ago St. Louis pathologists working for the Food & Drug Administration definitely declared that the 73 deaths traced to Dr. Massengill's Elixir were due to diethylene glycol, not the sulfanilamide. Last week these results were confirmed by Washington University investigators. Simultaneously, Dr. Massengill began settling the damage suits which...