Word: glycolized
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...grown to such size that its drag on the high-speed airplane is now of alarming proportions. (Head resistance increases as the square of the speed, e.g., if speed is tripled, drag becomes nine times as great.) Results for German designers: the in-line engine, now cooled with ethylene glycol (Prestone) instead of water, has been made more compact, as light as the radial, much more adaptable to streamlining, since its cylinders extend back on a long crankshaft instead of spreading out like a fan. It can be tucked as neatly into airplane design as a sword into a scabbard...
Sulfanilamide tablets and injections work wonders with gonorrhea, meningitis and various streptococcic diseases. But sulfanilamide combined with other drugs may prove fatal, as Dr. Samuel Evans Massengill, 67-year-old pharmaceutical manufacturer of Bristol, Tenn., discovered last year when his "Elixir of Sulfanilamide" (sulfanilamide dissolved in diethylene glycol) killed over 100 people (TIME, Dec. 20). Kin of the victims promptly started civil suits, to date have collected more than $150,000 damages from S. E. Massengill...
...deaths which occurred in the U. S. last year from "elixir of sulfanilamide" were not due to the action of the drug, but to the diethylene glycol which an ignorant chemist used to dissolve it. Sulfanilamide should be taken only upon a physician's prescription...
Dwarf & Advertising. The diethylene glycol angle has been pushed hard by Philip Morris in advertisements in medical journals and in general promotion among doctors. In its general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini...
...Philip Morris was perturbed last year when at least 41 persons died from taking as medicine sulfanilamide that had been mixed with diethylene glycol as a solvent (TIME, Nov. 1). Medical research, accepted by the American Medical Association, indicates however that there is nothing poisonous about diethylene glycol when it is burned as it is in cigarets...