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...affordability, lithium-ion battery packs currently cost about $1,000 per kilowatt-hour of capacity. Which means the GM Volt's 16-kW-h battery pack alone would cost $16,000, according to some industry analysts. The price per kilowatt-hour has to fall below $500 to make production viable - and it will. (See pictures of Detroit's beautiful, horrible decline...
...only did deal-driven Toyota score big, so did laggards like General Motors, which stayed skimpy on incentives. GM's overall sales were up 21%, but sales increased 43% for its four core brands - Chevrolet, Cadillac, GMC and Buick - that survived the company's bankruptcy...
...pretty encouraged by our results. Our incentive spend is down significantly from last year," says Susan Docherty, GM's vice president of marketing, who points out that GM inventories have been cut by half and third shifts have been added at plants in Michigan, Kansas and Ontario to increase production. (See 10 milestones on the road to GM's bankruptcy...
...What we're seeing is the gradual recovery for the industry," says Jim Campbell, domestic marketing chief for GM's Chevrolet division. Along with the sales gains for Toyota, Ford and GM - the new Big Three - Subaru, Nissan, Kia, Hyundai and Audi also saw increases...
...already getting signals that some automakers will extend their incentives," notes Edmunds analyst Jessica Caldwell. Moreover, despite the big gains reported by many automakers for March, the seasonally adjusted rate of auto sales came in at about 12 million units, a bit less than the more-optimistic forecasts. (See GM's great hopes...