Word: gm
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Dates: during 1930-1939
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...every one should know, GM made $1,000,000 less in the second quarter of 1934 than in the same period of 1933 although its sales were $100,000,000 more. President Alfred Pritchard Sloan Jr. flatly announced that costs must be cut. In August when Fisher Body was ready to buy lumber, its purchasing agents told the hardwood manufacturers something like this: "We cannot afford to pay $66 per thousand ft. of oak. We know that is the minimum price established by your code authority but we can pay only $60. We know and you know that $60 will...
...famous French recipe for absinthe requires two kinds of wormwood, "grande absinthe" and "petite absinthe." Proportions: grande absinthe 250 grams; petite absinthe 50 gm.; hysope 100 gm.; citronelle 100 gm.; anis vert 500 gm.; badian 100 gm.; fenouil 200 gm.; and coriandre 100 gm. Directions: Soak the above in 5 litres of pure alcohol (85° C.) for 24 hours. Add 2^ litres of water. Distill this mixture. Take off 21/20 litres of pure distillate. Add to this 2½| litres of pure alcohol (85° C.) and 2¾ litres of distilled water to obtain, in all, about 10 litres of absinthe. Color...
Motors. A more conclusive example of profitless prosperity was furnished by General Motors' quarterly report, published last week. GM sold 130,000 more autos than in 1933's second quarter and a correspondingly larger number of refrigerators, Diesel engines, spark plugs, vacuum cleaners. Translated into dollars, its three-month sales jumped to $303,000,000?an increase of no less than $100,000,000. Yet wages and the cost of materials jumped even faster. So GM did its additional $100,000,000 of business without a nickel's profit. Indeed its three-month profit of $40,000,000 was actually...
...claiming that the new design eliminated any necessity for them. Larger, more powerful but conservatively streamlined, Dodge and Plymouth are Chrysler's hedge against an adverse verdict on its modern models. Seven out of ten automobiles sold in the U. S. last year were low-priced models. Neither GM nor Chrysler nor Ford dared deviate much from the traditional in their models for the masses...
Studebaker, which has carried on vigorously under the leadership of Paul Hoffman (and whose sales in dollar volume have recently been exceeded only by GM, Ford and Chrysler), offered a line of boldly streamlined sixes and eights. One of its features is a six-beam headlight. Studebaker's show was always crowded. No motor manufacturer made a more effective bid for popular interest...