Word: gm
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Dates: during 1970-1979
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...pencil and pad," Strauss said about his own example of restraint. He has looked across at General Motors Chairman Thomas Murphy and preached a little about corporate citizenship. Murphy, it turned out, got there before Strauss did. "We will meet the President's program on price deceleration," the GM head promised. Strauss has also gone over to talk with the A.F.L.-C.I.O.'s George Meany, who holds forth across Lafayette Square from the White House...
...turned to Wolfsburg and Detroit. To run the Volkswagen Manufacturing Corp. of America, VW raided General Motors and got lanky James McLernon. Despite seven years of service as Chevrolet's general manufacturing manager, he was passed over for a vice presidency and was ripe for plucking. He left GM with some misgivings: "It was a tough decision to make." But VW's lure was a reported $1 million, five-year contract, plus the chance to put the world's eighth largest automaker into U.S. manufacturing...
Automobiles. Last year Detroit bought only about $2 million worth of chips, but by the early 1980s the auto industry is expected to become a more than $1 billion market in its own right. At General Motors, chips are already at work regulating the ignition systems of Olds Tornados. GM President Elliott Estes estimates that by 1988 fully 90% of his company's cars will contain even more elaborate electronically controlled ignition systems. Though a computer in every car is still a couple of years away, both Ford and GM last year signed separate long-term contracts with Motorola...
...sales picture since the start of the 1978 model-year in September has been mixed, with buyers generally favoring Detroit's smaller offerings. GM's Chevette, introduced in 1975 as a response to soaring gasoline prices and mandated federal fuel economy standards, is now the industry's hottest seller; its sales have doubled in the past three months. Ford's Fairmont, a new '78 compact, and Mercury's Zephyr have replaced the Maverick and Mercury Comet. They have also been standouts, with sales jumping 300% over their predecessors...
Also faring well, but not as well as expected, are Detroit's "scaled-down intermediates," mainly such mid-size GM cars as the Oldsmobile Cutlass, Pontiac Grand Prix, Buick Century and Chevrolet Monte Carlo. Lighter and more economical than their ancestors, the new middies' prices are causing some buyers to balk over what they see as getting less car for more money. That has put dealers on the spot. Says Detroit Ford Dealer Jim McDonald: "The customers feel that since a car is smaller, it's bound to have less in it. Our job is basically education...