Word: gm
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Dates: during 1970-1979
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...Siwek's new Olds Delta 88 last winter and found a Chevrolet engine. His discovery led to the revelation that General Motors has been using Chevrolet engines, not only in Oldsmobiles, but in Buicks and Pontiacs as. well. To date, 40 suits alleging fraud have been filed against GM-14 by states, acting on behalf of all buyers of GM cars in their jurisdictions, 26 by individuals...
Free Cars. Last week, after an initial period of stonewalling, GM yielded. It made an offer for which no auto executive could recall a parallel: it will take back any 1977 Olds, Buick or Pontiac equipped with a Chevy engine and give the buyer credit for the full sales price, minus 8? for each mile driven, on the purchase of a new car of the same make. Thus if the price of a Chevy-engined Olds less mileage deductions comes to, say, $7,000, the buyer can give it back and get a new $7,000 Olds (this time fitted...
...other people listened. First he set up the Detroit Downtown Development Corp. as a subsidiary of Ford Motor and assigned top real estate and financial people to staff it. Next he discussed the project with his competitor, Richard C. Gerstenberg, then chairman of General Motors, over lunch at the GM building; by dessert, Gerstenberg had pledged his active support. Four months later, GM announced that it would invest $6 million and form a subsidiary of its own. (Gerstenberg eventually put up another $6 million.) With Ford Motor as the managing partner, legions of other megacorporations pitched into...
...Justice Department has urged Xerox, whose 6500 copier is the principal accomplice of the pushbutton counterfeiters, to find a way to make their machines less perfect as partners in crime. But the company is hesitant. "After all," says a spokesman, "you don't hold GM responsible just because a Chevrolet is used as the getaway car in a bank robbery...
...shortage passed, Weiger opened a 130,000-sq.-ft. manufacturing and assembly operation in Elkhart, Ind. He promoted the star of Midas' 30-model trailer, camper and motor-home lineup: the Midas mini-motor home, known as a Chopped Van. Midas buys the cab and chassis of a GM, Ford or Dodge van, then builds on an insulated aluminum and wood body complete with tub, shower, refrigerator, stove, beds and other amenities. Selling price: $12,000. Midas' sales of recreational vehicles jumped from $60 million in 1975 to $106 million in 1976. That is more than half...