Word: gm
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Dates: during 1970-1979
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...sales of nearly $11 billion, it is one of the very biggest U.S. manufacturers (it was No. 4 on the FORTUNE 500 list for 1973). Yet it has had a feast-or-famine existence ever since World War II, and the fundamental reason is its small size compared with GM and Ford...
Chrysler has 15% to 17% of the U.S. car market; because it has only six auto-assembly plants in the U.S., it cannot tune its production as closely to actual sales as GM (which has 23 assembly plants) and Ford (15 plants). Chrysler's limited production capacity puts a premium on inspired market forecasting; the company must build relatively larger inventories than its rivals early in each new-model year so that dealers will have enough cars to sell. Early in 1974, Chrysler, like the other automakers, geared its production plans to the then widespread forecasts of a year...
...company has some other fundamental problems with market strategy that would not be cured by a quick sales upturn. Officials at other auto firms fault Chrysler for having tried to match GM in sheer model proliferation in the 1960s, but then being slow to meet the growing small-car market. With the Valiant and the popular Dodge Dart, Chrysler today has the largest share (32%) of compact-car sales, but its biggest product investment last year was in a costly redesign of its full-sized cars. Its one subcompact, the Dodge Colt, is built by Japan's Mitsubishi...
...automakers are considering ways to keep sales up after the scheduled end of the rebates on Feb. 28. GM will reduce the list prices on some of its small cars by from $104 to $313 by making such items as radial tires and deluxe steering wheels optional rather than standard equipment...
That limit would seem to provide obstetricians with an ample safety margin. Although an 18-week fetus (see cut) looks like a baby and can suck its thumb, the chance of survival for any fetus less than 24 weeks old and weighing an average 630 gm. (about 1% Ibs.) is slim. (Edelin's abortion produced a fetus of 600 gm. after a gestation that he had estimated at about 20 weeks.) Between 24 and 28 weeks is a gray zone in which few fetuses attain the weight or organ development needed to survive outside the womb. It is only...