Word: gm
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Dates: during 1980-1989
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...Ministers and tycoons. But even for that glittering hostelry, the lavish auto show that General Motors put on last week was something special. During a three-day extravaganza, punctuated by a black-tie dinner and bubbly receptions, an army of executives and engineers greeted some 16,000 invited guests: GM stockholders and workers, Wall Street analysts, suppliers, mayors, even teachers and schoolchildren. On display in the Waldorf ballrooms was a dizzying array of 24 GM cars and trucks, ranging from the rugged GMC Sierra Pickup to the sleek solar-powered Sunraycer that won the 1,950-mile World Solar Challenge...
...spectacular road show and an accompanying ad campaign, which reportedly cost GM a total of $20 million, are an unabashed effort to polish up the company's rusty image during a period of declining sales and slumping profits and to bolster employee morale after a two-year wave of layoffs. Kicking off the affair with what he called a "progress report," Chairman Roger Smith, 62, asserted that GM is rebuilding consumer confidence in its cars with competitive pricing, superior technology and eye-catching style. The vehicles around him, Smith said, were proof of a "GM that can maintain its world...
...GM won mixed reviews for its show, which its employees dubbed "Rogerama," a reference to the splashy Motorama auto shows that the company held at the Waldorf a generation ago. Said Thomas J. Peters, a management consultant and co-author of the best-selling book In Search of Excellence: "This show is pathetic in the deepest sense of the word. GM does not have a p.r. problem, it ; has a car problem." Peters and other detractors maintain that consumers have been turned off by GM's lack of innovation and its look-alike designs, which have made it hard...
...result, the doctors decided to try an untested therapy on Leide and five other patients who were likely to die. With Gale's guidance, they attempted to revitalize the irradiated bone marrow. GM-CSF, or granulocyte- macrophage colony-stimulating factor, is one of at least five hormones that boost the production of white blood cells in the marrow. In cancer patients, CSFs seem to offset the deleterious effects of radiation and chemotherapy on the marrow, thus making larger doses safer to use. Gale wondered if the hormones would work the same magic on people who had been accidentally irradiated...
Using special equipment flown in from the U.S., the doctors injected GM-CSF into each patient's vena cava, the central vein that leads to the heart. Within 48 to 72 hours, the white blood cell count increased in five of the six patients, but Leide died before the treatment could be evaluated. Within a week four of the six patients had died, overwhelmed by pneumonia, blood poisoning and hemorrhaging. But the other two seem to be recovering. "I can't be certain that they would have died if they had not got the treatment," Gale says. "But they...