Word: gm
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Dates: during 1990-1999
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...GM Settles Truck Suits...
...customers by raising its prices in lockstep with the Japanese, U.S. firms are now moving aggressively to hone their competitive edge. General Motors, the largest (though currently the weakest) of America's Big Three, last week unveiled a plan to hold price increases to just 1.8% in 1994. Under GM's so-called value pricing, the company will offer some fully equipped 1994 models for less than what comparable ones cost today. GM hopes that by simplifying buyers' choices it can rebuild a market share that has slipped from 61% a decade ago to 34% today. In announcing...
...savory one. American carmakers earned a combined $1.6 billion in the first quarter of 1993, and their overall income could match that in the second quarter. Such results are particularly impressive in view of the slump in European car markets that has squeezed profits at Ford and GM...
Even the automakers themselves are surprised -- and unprepared. As GM shutters eight plants, a feverish demand for light trucks threatens to outstrip the company's capacity to build them. Robert Rewey, vice president for Ford's sales operations, just raised his estimate of industry sales for the third time this year. "We're still trying to assess what's going on here," Rewey says. "While there is still a lot of uncertainty surrounding the economy, we don't think this is a fluke. We're happy to be back and selling autos...
Flashy brands like Chrysler's LH mid-size sedans have been attracting their share of tire kickers, but small cars for the budget-minded have been moving off the lots. Following the lead of GM's Saturn, whose sales have risen 25% this year, American manufacturers have continued to offer autos in the $9,000- to-$12,000 price range long after Japanese carmakers virtually abandoned the segment. In that thrifty category, sales of Chevrolet's vintage Cavalier have risen 26%, while those of the Plymouth Colt and Dodge Spirit...