Word: gm
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Dates: during 2000-2009
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Harvardians have plied their trade in virtually every field of sports management (reference Los Angeles Dodgers GM Paul DePodesta ’95, among many, many others); TV media (James Brown ’73 of FOX Sports’ high-profile NFL studio show); and print media (Daniel G. Habib ’00 of Sports Illustrated, who is also a Crimson editor...
...Jacobs' analysis, the tournaments were small time because they had the wrong sponsors. The fishing outfits were great, but they couldn't pay all the freight needed to raise purses or produce great television. So Jacobs supplanted them with corporations such as GM's Chevrolet division, M&M/Mars, 7-Up and Fujifilm, which wouldn't blink at, say, a $10 million sponsorship fee if it could move the sales needle. Then in 1997 he landed the whale: Wal-Mart. "We tend to think in increments, in small steps," Scott tells TIME. "Irwin thinks in big steps, in flights of steps...
...Solstice-the all-new convertible roadster with the curvy looks and fun-loving attitude. Pontiac's fleet has undergone an extensive makeover, seven new vehicles in the past two years, from the G6 to the GTO, that emphasize style and higher performance. Yet the brand remains a problem for GM; it isn't cool like Toyota's Scion, prized for its reliability like Honda or renowned for its engineering like BMW. Not even Oprah's giveaway of 276 G6 sedans to her TV studio audience, which generated a trunkload of press, did much to lift sales...
...daring, just shy of being menacing. It doesn't drip machismo like Nissan's 350Z or feature the delicate bone structure of a Mazda Miata. With a starting price around $20,000 the Solstice is the cheapest roadster on the market (a hair under the new Mazda MX-5). GM plans to produce just 16,000 to 18,000 units for the 2006 model year and dealers are already asking several thousand dollars over sticker...
...these things are minor annoyances, though, compared to the car's Achilles' heel: its powertrain. It's widely known that GM had to work wonders to keep the Solstice under $20,000, cobbling together parts and components from various vehicle lines. The naturally aspirated four-cylinder engine delivers 177-horsepower and 166 lb. ft of torque. According to Road & Track, it propels the Solstice from zero-to-60 in 7.2 seconds. But the engine feels inadequate at highway speeds. Flooring the throttle at 60 m.p.h. in 5th gear produced not a roar but a gentle puff of speed-embarrassing...