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...commercial playing? While the independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group. "When Lee Iacocca had trouble, he took a very offensive and aggressive stance: 'We build better cars; go ahead and try us.' " He thinks GM should show less regret and more grit. "Americans love the fallen hero who has struggled but is now doing it tough and spending extra time...
...first salvo in GM's "Reinvention" campaign, a 60-second TV spot that hit the air on June 2, is remarkable for its unusual tone. "Let's be completely honest," it begins. "No company wants to go through this ..." If starting with contrition is an attention grabber, especially for a chest-thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport...
...European automakers has encouraged Chinese companies - buoyed by China's ranking as the world's largest car market in the first quarter of 2009 - to hunt for buyout candidates overseas. "It's definitely a good time to buy Hummer," says Liu Chang of Sinomind Management Consulting in Beijing. "GM wouldn't sell it if it was in better shape." But China's previous results from acquisitions of foreign automakers have been poor. In 2004, Shanghai Automotive Industry Corp. paid $500 million for a 49% stake in South Korea's Ssangyong Motors, which declared bankruptcy in January...
...Hummer, which was based on the humvee vehicle produced for the U.S. military by AM General, was first sold as a civilian vehicle in 1992. GM bought the line in 1999 and later introduced the smaller H2 and H3 models. After the SUVs became a rolling symbol of hip-hop bling and celebrity excess, Hummer in 2006 registered peak sales of 71,524 for all models. But with higher gas prices and the onset of recession, sales plunged...
...pictures of GM...