Word: go-go
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Though seldom a leader in technology, IBM built a superlative marketing and service organization. By the early 1970s, it commanded 60% of the world computer market. IBM was also the go-go stock of Wall Street's go-go years in the '60s, selling in 1968 for a stunning 66 times annual earnings...
...lengthy waiting list of customers for the next shipment. At Joseph Magnin in Los Angeles, customers snapped up 60 pairs of $57 Martini Osvaldo metallic sandals in a single day. Says Magnin Buyer Laura Rosenthal: "I've never seen anything come close to that record-not even when go-go boots were in." At Saks in Chicago, the gold rush has been similarly frantic. Says General Manager Marvin Cooper: "We haven't pulled the metallics together in one department yet, because we can't keep them in stock long enough...
...that time the stock market's go-go years of the 1960s had given way to the slow-slow years of the 1970s. Regan realized that diversification was the key to Merrill Lynch's growth. He led the firm into new product lines such as stock options and tax shelters. Simultaneously, he plotted Merrill Lynch's strategy for creating what was to become the financial supermarket...
Worn out and befuddled, Snaporaz is tucked into bed by two girls in go-go costumes. He hears giggling nearby, and crawls under the bed to investigate. A spin along a velvet-lined roller coaster track treats him to a panorama of his past sexual encounters. At the bottom of the track, in hideous anticipation, wait the women of the convention. They hurl him into a cage and truck him off to his trial. Acquitted of an unknown crime. Snaporaz elects nevertheless to suffer the punishment: revelation of his Ideal Woman...
...Genentech, the San Francisco gene-splicing company, went on sale in mid-October at $35 a share and was immediately driven up to $89 on the first day. It has since dropped back to nearly $46. Wall Street meanwhile is anxiously awaiting the public offering of Apple Computer, the go-go maker of personal computers. Later this month it is expected to hit the market somewhere between $14 and $17 a share...