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...goal of the awards ever since has remained essentially the same, and in 1989 became the principle behind its corresponding organization, the National Book Foundation: to bring unheralded literature to national recognition, and to promote literacy in underserved communities throughout the United States. The award's impact, however, seems to be felt most within the publishing world itself. Foundation board members, in fact, come largely from prominent publishing companies including Penguin, Perseus Books, W.W. Norton & Co. and Simon and Schuster, with a few members drawn from related fields...

Author: /time Magazine | Title: The National Book Awards | 11/19/2008 | See Source »

...criticism - and it may be laughing all the way to the bank. According to the company, the campaign is sending viewers to its showrooms in a dismal economic environment. "Business stinks," says Toyota marketing spokesman Joe Tetherow. The company's U.S. sales dropped 23% in October. "Our goal with the ad is to generate floor traffic, and it's doing just that. The criticism keeps the deal out there, but even in a negative context, it can be a positive. I'm sorry that everybody didn't like...

Author: /time Magazine | Title: 'Saved by Zero': The Toyota Ad That Won't Stop | 11/19/2008 | See Source »

...success of our ultimate goal in the Big Easy, we'll leave that to your imagination...

Author: /time Magazine | Title: Getting It On in the Big Easy | 11/18/2008 | See Source »

...third way" of trying to persuade Beijing to change its attitude on Tibet through negotiation, not independence, could rise to prominence. After all, as the Dalai Lama's representative Tenzin Taklha told reporters earlier in November, the consultative meeting would examine the exile group's approach to achieving their goal of a freer Tibet from the ground up. "Everything will be on the table," he said, except the fundamental principle of non-violence. But seeking independence more aggressively could be a risky strategy - one that might leave the Dalai Lama pitted against a section of his own people and severely...

Author: /time Magazine | Title: China Watches as Tibetan Talks Begin | 11/18/2008 | See Source »

...fact, the Dalai Lama's chief goal in holding the extraordinary meeting of exiles is the exact opposite, says Columbia professor and renowned Tibetologist Robbie Barnett. He says the summit is an attempt to "reunify all the factions in the Tibetan exile movement" at a time when it appears to be at its most fragmented. "He's been criticized strongly in the past for not allowing free discussion. This is a great way to answer that criticism," Barnett says. He thinks the likelihood of the more radical voices gaining the upper hand in the discussions is low. "They...

Author: /time Magazine | Title: China Watches as Tibetan Talks Begin | 11/18/2008 | See Source »

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