Word: goals
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Dates: during 1990-1999
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...long-term goal, in theory, is to change Cuba. The SmithKline deal led to long and apparently educational meetings between U.S. executives and Cuban officials such as Concepcion Campa, 48. Campa is director of the state-run Finlay Institute, the Havana bio-research facility at which she created the meningitis vaccine. But she's also a communist Politburo member, and she got a crash course in capitalist haggling during the negotiations, as well as a closer, less ideological understanding of Americans. "It was hard to make sense of all those Anglo-Saxon contract clauses," she told TIME. "But we appreciated...
...spin: a sense that the boycott was aimed directly at the National Union for the Total Liberation of Angola (UNITA), the rebel group led by Jonas Savimbi that has been a target of largely ineffectual U.N. sanctions since 1993. Explains De Beers spokesman Andrew Lamont: "The only goal is to do as much as we can to help the U.N. to limit the ability of UNITA to carry on the conflict...
What makes Amplified noteworthy is the fact that it is ultimately reflective about its playfulness. The CD's unlisted final track, Do It, See It, Be It, contains a heartfelt message. "The song says you can be who you want to be," says Q-Tip. "Just see your goal." Q-Tip raps about growing up in Queens, the breakup of A Tribe Called Quest and his embrace of Islam. He admits his partyin' ways don't always conform to Islamic values, but he's constantly striving to better himself, and at least in his mind, it's the effort that...
...course, the immediate goal of this experiment is an old one: get kids to watch MTV. Though only a percentage of the hoped-for viewership will play at once, the show will help MTV stay on top of trends like Internet use, which is essential to keeping the music channel relevant to kids. The format rewards loyalty; in a sweepstakes at the end of the season, webRIOT will give away a Ford Focus to one lucky online player. The more games you play, the better your chances...
...thousand-year-old home-grown feudal system. But, the author argues, the French could have learned one lesson from America and thereby avoided a bloody philosophical blunder. Instead of following the Founding Fathers' careful protections of individual liberties, the French made the unity of their people the highest goal. "Curiously," Dunn writes, "all the qualities that had traditionally been attributed to the quasi-divine king--oneness, indivisibility, infallibility--were transferred to the revolutionary 'people.'" This formulation outlawed dissent--how could one body disagree with itself?--and led, by conservative estimates, some 17,000 French men and women to the guillotine...