Word: goat
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Dates: during 2000-2009
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...know thine target, has revived relevance to a new generation of marketers, who, after years of simply translating their mainstream English-language advertising into Spanish, are now creating product lines for U.S. Hispanics. Among these: Hershey's Cajeta Elegancita candy bar. The Mexican term for caramel flavor made with goat's milk, "cajeta" is also a word for female genitalia in Argentine slang. This idiomatic tangle highlights but one of the challenges of marketing to so disparate a group as the 37 million U.S. Latinos...
...What makes a difference in people's lives is the small stuff-a mature female goat, a loan of $50, money for school fees, a small community-built dam to trap water for the dry season. The world needs to stop initiating and supporting wars and instead open borders to free trade. We should withdraw support from dictators so that democracy can work. Let's spend our time, energy and resources on making friends and addressing the alienation that encourages terrorism to thrive. Let's stop taking away from others so that they don't have enough while we have...
...City's Central Park. In a different life, Shekhar Kapur spent seven years crunching numbers as a corporate planner for a multinational oil company. He surveys the tiny one-room lean-tos where teeming families live shoulder to shoulder in spaces that double as hole-in-the-wall shops, goat sheds or miniature factories producing dyes, glues and shiny tin boxes. It just doesn't seem possible. "Look at this place," he says. "Look how they adapt...
...often she gets it right. In a bar full of devil worshippers, Watanabe muses on their devalued idol: "Reduced to a netherworldly C-lister, nowadays the Devil ekes out a living making guest appearances at black mass and Belgian metal concerts. Enough to make anybody think twice about drinking goat's blood." Baker's fantastical prose, with its references to gangster and pop culture, recalls contemporary Japanese writers like the Murakamis (Haruki and Ryu), as well as the netherworlds of anime and manga - though her characters are hardly cartoons. Sato, who retains his dignity through crippling setbacks, could have stepped...
...imagine how scared I was! I didn’t stay around to see what else might happen; I didn’t want to be sacrificed in lieu of the goat. (Everyone knows that Satan worshippers—like their foul counterparts, Republicans and moderate Democrats—perform human sacrifices to their dark power.) I bolted tout de suite back to my Weld room and cowered under the covers of my bed. I’d never run as fast as I did that night and I don’t think I ever will again...