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Word: goats (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...color and music, and roller-coaster pacing. Calculating that the attention span of the average child is about 8 1/2 minutes, he cuts most acts to their best eight. Feld's formula includes a dash of gimmickry to pack 'em in. In 1985 it was the "Living Unicorn," a goat whose horns had been surgically fused. The stunt drew criticism from animal-rights activists but boosted ticket sales by more than 20%. Says Feld: "P.T. Barnum would have been proud...

Author: /time Magazine | Title: Kenneth Feld: Lord of The Rings | 3/5/1990 | See Source »

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