Word: gobel
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...Welks. the Tennessee Ernie Fords (see below). Almost all the comics have surrendered or compromised in the face of TV's terrible challenge of keeping both material and audiences from getting tired. Next fall CBS's Jackie Gleason will take a sabbatical, and NBC's George Gobel will try to salvage his popularity by cutting down his exposure. Such perennials as Bob Hope, Jack Benny and Burns & Allen have taken refuge in limited appearances or filmed situation comedies that produce greater mileage for less material. Next season Red Skelton's half-hour CBS program will...
Such film gossipists as Hedda Hopper find themselves devoting increasing space to TV personalities. When the famed old Cocoanut Grove reopened a fortnight ago, the society columns listed as guests George Gobel, Hugh (Wyatt Earp) O'Brian, Art Linkletter, even Milton Berle. Hollywood's own Bastille Day, the annual Oscar awards, is geared completely as a sponsored TV show; except for those in the running for an Oscar, few movie people bother to attend...
...Chevy Show (Fri. 9 p.m., NBC). Dinah Shore plays hostess to George Gobel, Guy Mitchell...
...George Gobel Show (Sat. 10 p.m., NBC). New comedy series...
...more you sell." On the other hand, understated advertising has successfully sold many items, from dogfood to diapers, in mass-market fields where there is little discernible difference between competing products. Instead of lecturing readers on engine-ping, Standard Oil Co. (Ohio) diverts them with spaceship cartoons. George Gobel's fey, sophisticated humor has helped to build Dial soap into one of the three top-selling U.S. brands...