Word: goblets
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...seconds past the wizarding hour of midnight Saturday, the most annoying and unnecessary marketing campaign in publishing history finally delivered the goods. J. K. Rowling's "Harry Potter and the Goblet of Fire" (Arthur A. Levine Books/Scholastic Press; 734 pages; $25.95) would have sold millions of copies had its U.S. and British publishers simply dumped them in bookstores, unannounced, and then got out of the way as word of mouth spread among stampeding Pottermaniacs. That is pretty much the way the first three books about the boy-wizard so phenomenally caught fire among young readers and then their parents...
...worth remembering, right about here, that "Harry Potter and the Goblet of Fire" is not a Hollywood summer blockbuster, although its weekend grosses will probably be announced in a breathless press release. It is a book, a really long book, with no moving images, sound track or joysticks. Reading it, or listening to someone else read it aloud, requires a modicum of silence, the exact antithesis of all the bells and whistles and clarions that heralded its arrival...
...haven't been this excited since...well, ever. For the past half an hour I have been reading a review copy of the Holy Grail of books: "Harry Potter and the Goblet of Fire". I can't believe I've gotten my hands on this thing. The book actually belongs to TIME magazine's Paul Gray, who has the enviable job of reviewing it for the upcoming issue, and until he abruptly yanked it from my trembling fingers, it was my moment in the sun. Then it was gone, and now I'm faced with the thought of joining...
...course, we have even more reason for our somewhat smug recognition. For, unless you've been living a hermit-like existence in one of those New York subway tunnels, you must know that this weekend sees the release of the fourth Harry Potter book, "The Goblet of Fire." The print run is huge, the hype is sky-high. Amazon.com is dealing with an onslaught of orders...
...know one thing's for sure. On Monday morning I will be boarding the subway with eyes puffy from my marathon-reading of my newly acquired "Harry Potter and the Goblet of Fire." I'm sure there will be many other adults there just like me. I hope you will be one of them...