Word: goddess
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Dates: during 2000-2009
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...These claims were widely disputed.) But Damiano did his best to make his leading lady look good. He gave her an alliterative, movie-star name and devised costumes, lighting tricks and cagey camera angles to hide her abdominal scar, a memento from an earlier car wreck. Linda was no goddess, but neither was she your standard porno skank; she was slim and freckled, and her inexperience on screen played like freshness, innocence. Moreover, the movie itself had such an easygoing good nature that audiences could enjoy it without feeling dirty - more startled and amused...
...images--like those of the Pope and a bottle of Coca-Cola--by the wired subjects. The resulting brain scans were arresting. It turns out that there is virtually no difference between the way the brain reacts to religious icons or figures and powerful brands. Nike is a goddess, after...
...faith meshing so effortlessly with commerce, the season sees sellers, advertisers and marketers urging the devout to spend money with a religious fervor, as they hawk everything from chocolates and consumer durables to gold and houses. Buying a home is considered especially propitious. What better way to welcome the goddess of wealth into one's life than by inviting Lakshmi into a new abode? Thus, the period from just before Diwali through March is usually a bonanza for the real estate industry: some 70% of the annual business is conducted then...
Realtors like Shukla and Gupta may have little reason to light firecrackers this Diwali, but their prayers to Lakshmi, the goddess of wealth, will definitely be more fervent, especially as experts predict that things will get worse before they get any better. "This was a much-needed correction," says Nandan. "And it isn't complete yet. I expect the market to go down further, and it's hard to say when the recovery will begin...
...high rate of consumer and private-sector savings. "The silver lining is that once this phase ends, land and property prices will be corrected to rational levels, speculators will be out, and the sector will have stronger fundamentals," says Shukla. If everyone's prayers go right, the goddess will eventually be propitiated and her blessings will issue forth once more...