Word: goddessers
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...conservative Korean standards) $400 million worldwide ad campaign featuring a surreal dream world inhabited by sexy, angelic models and sleek Samsung products. In one cell-phone commercial, a skier carves his way down a pristine slope of powder that morphs into the flowing locks of a white-haired snow goddess. Kim made another smart move by sponsoring big-ticket events like the Salt Lake City Olympics, gaining quick, cost-effective global exposure. "I convinced the company we had to have a single message," says Kim. "We were the new kids on the block, and the block was noisy...
...their side. Collis worried about the fickleness of public attitudes. A week of daily inconveniences - like tube stations closed for lack of fire cover - might change people's mood. Above all, Collis worried about the possibility of big fires - too big for the military replacements and their geriatric "Green Goddess" fire trucks leading to multiple casualties. "Deaths will turn the public against us," he said, moodily. A peal of the call-up bell to signal the end of the strike would come as a welcome relief...
...firemen's pay demands. A calamity would have focused both sides' minds on the urgency of compromise. Instead, the government and the fbu both hardened their positions. Emboldened by the success of emergency measures - using over 18,000 troops and 827 50-year-old firetrucks known as Green Goddesses - the government said the union must take or leave its final offer: an 11% hike over two years that would take the average fireman's annual salary to €37,500. The FBU is asking for 40%, but hinted it would accept 16%. Determined to forestall a wider public services walkout...
...understand why belly dancing is enjoying such popularity today, it's important to set aside certain preconceptions. Banish the image of nubile harem girls undulating under an Arabian moon for the amusement of sheiks. Envision instead women of expanding waistlines and advancing ages finding their inner goddess under fluorescent lights at the local...
...that isn't the way belly dancing is seen by people like Don Gold, president of StudioWorks, a Thousand Oaks, Calif., video distributor whose parent company gave the world Tae-Bo. Gold just signed a deal with belly-dance instructor Dolphina, who teaches in Los Angeles, to distribute her Goddess Workout Fitness Video series because "we think we're ahead of the curve of a new revolution." It's possible that the practice will become classic, like yoga, but there's always the danger that it could end up in the used-trend lot, discarded and rusting like step aerobics...