Word: goddesses
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Dates: during 1980-1989
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Many companies have a long tradition of making cosmetic changes in their advertising symbols. Psyche, the winged goddess who has adorned the labels of White Rock beverages for 89 years, has grown steadily more svelte. In 1894, says the company, she was 5 ft. 4 in. tall, weighed 140 Ibs. and sported measurements of 37-27-38. Now she is 5 ft. 8 in., 118 Ibs. and 35-24-34. She was always topless until 1975, when White Rock switched from paintings and started using photographs of a real, filmily clad woman in some promotional materials. Betty Crocker, the imaginary...
...stars for a juicy part are as thick as autumn leaves-and some even thicker. And so with her Wonder Woman tights permanently stored away in some back-lot prop warehouse, Television Actress Lynda Carter dons a red wig and sucks in her tummy for Rita Hayworth, the Love Goddess, an upcoming two-hour CBS television movie. Carter learned how to dance and watched some of Rita's old films to strive for what she calls "the essence" of her character-goodness knows, she's 100° short on the smoldering look. Her performance will be an unknown...
...instead. The hosts (modestly called presenters, not anchors) are the avuncular Frank Bough, a veteran of the British sports program Grandstand, and the fetching Princess Di lookalike, Selina Scott, whose alluring television manner may heat up cold winter mornings. But the hit of the first show was the "Green Goddess," a supple Valkyrie named Diana Moran, clad in green leotards, who gently bullied bemused and bleary-eyed commuters at Waterloo Station into shaping up and stretching out on the spot...
More metaphor than mythology, the Goddess is vital to Graves' poetry and much more. "The political and social confusion of the last 3,000 years," he once told a visitor, "has been entirely due to man's revolt against woman as a priestess of the natural magic, and his defeat of wisdom by the use of intellect...
Seymour-Smith spares readers another torturous slog through the Great Dionysus-Apollo Rift. Instead, he concentrates productively on Graves' leading partner in Goddess worship, Poet Laura Riding, who lived with him from 1926 to 1939. The couple never exchanged marriage vows and after a brief time even stopped sleeping together. The relationship began in London with the blessing of Graves' first wife, Nancy Nicholson, who bore the poet four children but refused to accept his name...