Word: godfrey
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...speakers are Godfrey P. Schmidt, president of AWARE, INC., an anti-subversive organization; Pattrick Murphy Malin, Executive Director of the American Civil Liberties Union; and Morris L. Ernst, well-known New York liberal...
...replay on the West Coast. Last week, after the inaugural, NBC began taping Today, Home and Tonight for the West. Both networks have also begun using tape to record complete shows in advance-NBC with Truth or Consequences, and CBS with one or two hours of the Arthur Godfrey Show so that fans will not languish entirely without the real Arthur while he goes on a five-week vacation to Africa. Among its advantages, the tape does away with waiting for "rushes" to see if retakes are necessary: immediate playback ensures prompt correction of errors...
...Arthur Godfrey Scouts...
...Philip Morris; it was evidently not paying off at the cigarette counter. Though virtually all automobile sales fell in 1956, high-rated Ed Sullivan's sponsor Mercury suffered a bigger decline than most. (Adman's rebuttal: Who knows how badly sales might have fared without Sullivan?) Arthur Godfrey argues that sponsors ought to judge shows by how the product is moving. But, say admen, most products are affected by too many variables for TV to get the credit...
...into his patter, e.g., "They said I was drunk, but it was all relative-Old Grand-Dad," and he or his gagwriter can count on the "payola"-a case or two of whisky in the next delivery. Offenses have occurred most persistently on the Bob Hope, Jack Benny, Arthur Godfrey, Steve Allen and Robert Q. Lewis shows; yet the networks fear to order their stars to stop the practice...