Word: godfreys
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Dates: during 1950-1959
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...hoopla that accompanied Stanley's mission to Africa, it was a secret affair compared to the electronic safari that serpentined through French Equatorial Africa last week under the intrepid leadership of TV's Arthur Godfrey. Not only did Godfrey overcome serious communications hazards to beam regular bureeek reports back home for his millions of listeners but, where Stanley merely found Livingstone, Godfrey & Friends achieved the heretofore unheard-of feat of introducing underarm deodorant to the people of the Dark Continent. For a static-free report of the mission, see TV-RADIO, White Hunter...
...people," said the announcer. The bleeeeep was Arthur Godfrey amid the flora and fauna of French Equatorial Africa, where he was stalking wild game and piping an occasional short-wave transmission into 4,000,000 American homes. Before he left the U.S., Godfrey got FCC and French government authority to make his broadcasts, and rival RCA assigned him four of its commercial frequencies. ("A helluva favor," said Godfrey. "Fine thing for good will, too.") This week Godfrey was flying home with a big surprise for "the people": a bristling red mustache and beard...
...some bush jackets, high boots, a helicopter, a CBS engineer, a LIFE photographer and correspondent, four guns, two of "the very latest" single sideband 1,000-watt transmitters, a rotary antenna, a truck, a jeep, a DC-3, generators, an electric refrigerator, eleven other white men and 48 natives, Godfrey and SAC's General Curtis LeMay trekked through the jungle for four perilous weeks. By last week White Hunter Godfrey had bagged a water buffalo, an elephant (with one shot), a hippo and a leopard. "I'm completely exhausted," he confided by phone to Peter Lind Hayes...
...smoldering jungle, Godfrey's party was also using a lot of Ban, a new underarm deodorant (and Godfrey sponsor) : "We're the first white people who've ever been seen in this part of the country, and these natives and animals are really getting a load of how nice white people smell." Godfrey was also introducing the natives to such civilized amenities as Blue Bonnet Margarine (sponsor): "We are crazy about it here; we're making blueberry pancakes and frying the liver from the wart hog with it. Everything tastes better with bloop blurp margarine...
...apostolic delegate to Great Britain 15 years ago, Godfrey had such high praise for Bernard Griffin, then Auxiliary Bishop of Birmingham, that Griffin was elevated to Archbishop of Westminster and cardinal. Though ten years Godfrey's junior. Cardinal Griffin was ailing for years,* and when he died last August, Godfrey was his obvious successor. At Westminster Cathedral's three-hour ceremony of enthronement this week, he pointed out that the Communist denial of God's fatherhood "means in effect the denial of the brotherhood of mankind." In Britain, "which is professedly Christian . . . in many ways men have...