Word: godfreys
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Dates: during 1950-1959
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...limited to the first 24 hours regardless of "the race, the color or the creed." Even on last week's quiet night, teen-agers skulked in the lot across from the Howard apartment. Growled a cop to a young tough: "Why aren't you home watching Arthur Godfrey?" The youth spat on the sidewalk. Said he: "It's a free country...
Each weekday, from early morning until sunset, television turns loose an avalanche of masculine charm that would overwhelm any audience less hardy than U.S. housewives. TV's charm boys range from such veteran network stars as Arthur Godfrey to such local Lotharios as The Continental, who lounges about in a silken robe, sipping champagne at midday, breathing love poems and casting hot-eyed glances calculated to burn right through TV screens...
Folksy & Sincere. Godfrey, of course, is the unquestioned king of TV's matinee idols. Last week, telecasting from Florida, he sat on a Miami beach with the Atlantic rollers surging behind him, while his cast shivered in Manhattan. Using the split-screen technique, Godfrey chatted with each member of his team and listened approvingly while they told him how wonderful he was. Arthur operates on the disarming assumption that every viewer is at least as absorbed in Godfrey as he is, and he spends much of his 90-minute show in discussing such items as his own weight, what...
...varying degrees, most of the other charm boys pattern themselves after Godfrey. His most faithful imitator (and occasional stand-in for Godfrey) is CBS's Robert Q. Lewis, 32, a slick-haired man who wears sharp suits and horn-rimmed glasses. His cast, like Godfrey's, sits at one side of the stage. In the Godfrey manner, Lewis chuckles interminably at his own gags, and talks heedlessly until he is cut off the air by the station break. But Robert Q. is not too proud to imitate other stars. A day after Charm Boy Garry Moore...
There is some indication that the nation's housewives have had just about enough TV daytime charm. 'Only CBS's Godfrey and NBC's Tommy Bartlett are in the current Nielsen list of Top Ten daytime shows; Art Linkletter and Garry Moore have not quite made it, and all the others are far down in the ratings. But TVmen are persistent. ABC announced that Veteran Charm Boy Don McNeill will bring his Breakfast Club back to TV for a second try at providing "clean, tainment sparkling, every weekday heart-warming fun morning...