Word: godfreys
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Dates: during 1950-1959
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Kaye has noted approvingly that more & more big network shows are using pitchmen's techniques: "Whenever a performer demonstrates an article and sells it, he's a pitchman. Arthur Godfrey is one of the greatest; he has many of the pitch techniques." But Kaye looks with tolerant amusement on Sid Stone, an apostle of the high pitch whose rapid-fire commercial spiels for Texaco are an adornment of the Milton Berle show. "Stone's not a pitchman," Kaye says condescendingly, "he's just an entertainer...
...unpretentious show called Fireside Theater (Tues. 9 p.m., NBCTV) last week had shot to second place in TV popularity ratings. Having distanced such formidable rivals as Toast of the Town and Arthur Godfrey, it is now hot on the heels of TV's perennial leader, Milton Berle...
...hard work, every now and then, results in insomnia. Says Arthur Godfrey, who is an enthusiastic Stanton admirer: "We each have a phone beside our beds. When he can't sleep, or I can't, one calls the other. We ring once and hang up-that's the signal. If the other's awake, he calls back and says, 'What the hell are you doing...
...Manhattan, CBS regretfully canceled its scheduled network commercial colorcasts but, under an experimental license, went ahead with color demonstrations. The outstanding show this week featured Arthur Godfrey, wearing a carnation lei, strumming his ukulele and looking fit, freckled but not especially redhaired. Though the show was strictly noncommercial, Godfrey got in an adroit plug for one of his sponsors-Chesterfield...
...written in 1939 by the Tribune's Randall Hobart as a satire on country newspapers, first appeared in the Reader's Digest, has since been widely and solemnly reprinted as genuine. Just before Columnist McClain swallowed this old chestnut, :he Milwaukee Journal and Radio & TV Funnyman Arthur Godfrey also cracked heir teeth...