Word: godfreys
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Dates: during 1950-1959
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...Arthur Godfrey summoned newsmen to the presidential suite of San Francisco's Sheraton-Palace Hotel last week and let them in on a few things. To keep CBS out of "jeopardy" over his strong views supporting manned bombers against guided missiles, said Godfrey, he has adopted a "self-imposed censorship" on his radio and TV shows. He admitted that his plans for the nation's defense-which he got down on hands and knees to illustrate with a table knife on the carpet -have already queered Godfrey himself with the Administration...
...House in two years," he said, lifting the curtain a bit. "You know you can go to some people and say, 'Look, I'm going to tell you this for your own good.' You can't do that with Ike any more. He gets irritated." Godfrey also revealed that even his longtime friendship with ex-Defense Boss Charlie Wilson had deteriorated to just "polite phone calls on birthdays...
Tedium seemed to be growing so fast in TV that Cunningham's outfit tried to measure "the Boredom Factor" by depth interviews, found that heavy percentages of ordinary viewers-not just the critics-yawning at such TV sacred cows as Arthur Godfrey (47%) and Red Skelton (38%). Cunningham feels that the Boredom Factor causes "dial-twitching, vacant-minded viewing, lower ratings" and, as far as the sponsor is concerned, "less penetration-per-skull per dollar...
...Arthur Godfrey, for this reason, became a minor czar of the TV world, because--in the words of one advertising executive--"He can sell 'em anything." The biggest hit song this year is "You'll wonder where the yellow went...
...Godfrey (Universal). Farce, like souffle, can't be warmed over. Back in 1936, when this piece of fluff came hot from Hollywood, it was crisp and light with the most expensive ingredients (William Powell and Carole Lombard). But a couple of decades have somehow taken the puff out of the stuff. At second serving it looks, as the French say of second servings, a little senile...