Word: godfreys
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McCrary figured that the TV audience was ready for something different from the vaudeville routines offered by the Hooperating leaders (Milton Berle, Arthur Godfrey, Ed Sullivan). "TV eats up material so fast," he reasoned, "that the only dependable source is the day-to-day flow of news." Mixing the techniques of newsreel, theater and movies, McCrary developed an ambitious show called Preview, a "magazine of the air," which Philip Morris sponsored. Last month, Preview went...
Patter & Pace. In the brief six weeks of its polished existence, the Revue has climbed to a 50.6 Hooperating (bettered only by TV's two top attractions, Milton Berle and Arthur Godfrey). Last week, it earned the most solid accolade of all: its sponsor, the Admiral Corp. (radios, television sets, refrigerators), picked up the option for another six months. It was no small tab. The Revue is one of the costliest things of its kind ($25,000 a week...
Comic Arthur Godfrey has probably caused the biggest uproar among would-be censors by exhibiting a miniature outhouse and describing it as his "office." But such clear-cut cases of bad taste are not the only problem. Raymond Nelson, director of Du Mont's Fashions on Parade, points to color as one difficulty: on the TV screen, dresses of certain shades of red make a girl look undressed. TV avoids negligees, slips, nightgowns and foundation garments-even on dummies. "No matter how you look at it," says Nelson, "a wax dummy on television is a nude woman...
...salesman is coming into his own once again, Owen Brown, vice-president and general sales manager of Godfrey L. Cabot, Inc., said last night at the third forum on business careers. The subject of the forum was "Business--Sales...
Frederick G. Atkinson, director of personnel and industrial relations for R.H. Macy and Co.; Owen Brown, vice-president and general sales manager of Godfrey L. Cabot, Inc.; and Amer Hollingsworth, Jr. '31, president of Tileston and Hollingsworth, will be the speakers...