Word: godin
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...Seth Godin...
...would an authorchoose a book title that conjures up such a noxious image? Because that's how annoyed Godin is with corporate America's attempt to co-opt Web-based selling, via sites like YouTube and MySpace, and permission marketing (that's the sundae) for their stodgy businesses (the meatball). "It's not an accident that almost all the brands, products, and careers that have succeeded with New Marketing are brand-new and fresh," writes Godin. "It insists on a reinvention of the entire organization and the products it creates...
...have heard of the companies that Godin, in his distinctively tangy style, chooses to single out for praise. After all, CafePress.com which sells millions of dollars' worth of imprinted items every month, and Etsy.com a site specializing in handmade crafts and artifacts, are hardly General Electric. But being small yet scalable is the springboard of Web companies. "Why didn't American Express invent (or buy) PayPal?" Godin asks. "Why didn't Barnes & Noble become Amazon?" Because they were busy running multibillion-dollar businesses...
...Talkie Walkie,” the French duo have returned with “Pocket Symphony” and a fresh supply of their patented haute-electronica. Their sound combines rigorous piano, string, and synth melodies with a variety of eclectic instrumentals, plus vocals by both group members, Nicholas Godin and Jean-Benoît Dunckel. In “Pocket Sympony,” Air continues to exploit their original sound and attempts to forge a perfect balance between synths and live instrumentation. However, many of the songs seem to shy away from the pulsing intensity...
...take off it did. At first Godin's team sprayed the mold with an alcohol solution of Vitalub, a common ammonium disinfectant. But the fusarium appeared unscathed: scientists later learned that it lived in diabolical symbiosis with a bacterium, Pseudomonas fluorescens, which was degrading the fungicide. So the restorers added antibiotics to the mix in which they soaked bandages to plaster the lower walls of the cave. Tons of quicklime, which kills fungus but also temporarily raised the cave's ambient temperature, was spread on the floor. Since the worst of the infection has been brought under control, the team...