Word: godins
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...have worked with many famous musicians. Is there anyone left you would like to do a project with? Matt Godin, BOSTON...
...number of teachers on the unemployment rolls. But education cuts hurt society in subtler ways as well. They can undermine the long-term prosperity of the nation, denying the America of 10 or 20 years from now the well educated workforce it will need. Harvard economics professors Claudia Godin and Lawrence Katz have estimated that increasing education led to a 0.37-percent rise in productivity among American workers since 1915. Education cuts threaten to stifle this growth and jeopardize American productivity and long-run economic expansion. This effect could be particularly disastrous given that local political factors often prevent education...
...Godin, 47, recognized the potential of the Internet way back in the mainframe era. The author, who got his first e-mail address more than 30 years ago, when he was a precocious high school student, sold Yoyodyne, a direct-marketing firm he founded in 1995, to Yahoo! three years later for a reported $30 million. Now on his 11th best-selling business book, Godin is a Web legend with a cult following and even a Seth Godin action figure. His talent as a writer is to impart his techie zeal without the baggage of geek jargon. "When I send...
...latest book, Godin elaborates on 14 new-media marketing trends that, he says, have "fundamentally changed the dynamic of running and growing an organization." Some of the trends, like outsourcing and the Long Tail, are old news. Others, like "the need for an authentic story as the number of sources increases" and "the shift from 'how many' to 'who,'" are fresh and helpful...
...Godin can be light on details; he's better at painting the big picture. But something is happening here, and you had better know what it is. He sounds the alarm for those whose idea of New Marketing is a gloppy company blog. "There's a whole new set of rules," Godin told TIME. "Let me not just try to buy some sizzle. Let me rethink what it means to be in business, to run an organization." A tall order, but this clever book is a good place to start...