Word: godvich
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...Wlad Godvich, a professor of semiotics at the University of Minnesota tells of another kind of sell that seems even more interesting. During the most intense flareups in Poland between the government and Solidarity in the late 1970s the trade union hired semioticians to help them plan their appearance. At the advice of the experts, all of the union's language was directly taken from the Polish Constitution, and the Communist Manifesto. They were also instructed to dress in suits and white shirts with no ties, so that the government, by use of its symbols, and by use of party...