Word: godzilla
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Dates: during 1990-1999
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...Committee Thursday provided little more than an advert for NASA's proposed $5 million asteroid tracking program, a wrist-slap for the Clinton administration's vetoing of an Air Force asteroid mission, and -- whisper it low -- a chance for Congress to cash in on the "Deep Impact" craze before Godzilla stomps all over the box office. Perhaps DreamWorks, who spent $27 million destroying the Earth, will offer to write NASA a check...
...opening just before Memorial Day, exactly a year after The Lost World: Jurassic Park, is another really big lizard movie, Godzilla. This updating of the old Japanese monster series, by the Independence Day team, has been teased so cannily ("Size Does Matter") that now industry folk have only one debate: Which film will come in second? Analyst Alan Kassan of Deutsche Morgan Grenfell picks Saving Private Ryan. "A great script, Steven Spielberg directing, Tom Hanks starring--I'd take points in that...
...still have to sell the film. Godzilla went with size, plastering hints about its star's dimensions on 8,000 outdoor displays. Others try niche marketing. In ads on Ally McBeal, Armageddon peddles itself as a love story, with kissy spots featuring Ben Affleck and Liv Tyler. The idea is to attract Hollywood's hot new demographic, young females--the segment PaineWebber analyst Christopher Dixon calls "the new bobby-soxers...
...finally you go for as much ancillary business as seems apt. There will be hundreds of Godzilla spin-offs. But for Private Ryan, DreamWorks canceled a G.I. Joe action figure modeled on Hanks. Maybe the muscles were...
...GODZILLA (May 20). Japan's revenge on New York City for getting suckered into buying too much mid-'80s Manhattan real estate. The Chrysler building, MetLife, Madison Square Garden: no icon is safe from the big green guy. And he breeds! (Sequels, we bet.) In its '97 bow, Jurassic 2 took in $93 million. Godzilla could be the first $100 million weekend movie...