Word: goelitz
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Genus jelly bean is a descendant of Turkish delight, a gelatinous confection dating from biblical times, and a French technique called panning, in which the soft centers are hard-coated with syrup and sugar; the process takes up to two weeks. Goelitz plants in California and Chicago are now on six-day weeks; new orders take two months or more. Unless you drop in at the Oval Office...
...named Jelly Belly, which -addicts vow-is to the ordinary jelly bean what foie gras is to liverwurst. About one-fourth the size of the Easter-basket staple and three times as expensive (up to $4 per lb.), Bellys come in an array of 36 flavors. Their manufacturer, Herman Goelitz Co. of Oakland, maintains that the flavors are so delicate that the beans should be eaten one at a time, not by the vulgar handful. How else to appreciate the richness of the coffee mocha, the tang of the pińa colada, the bouquet of the strawberry daiquiri? Aficionados...
While several other candy companies have joined the beaning of America, 60-year-old Goelitz tops the pricey market (the leading mass manufacturer...
Brach & Sons of Chicago). Goelitz has been supplying Reagan since he became Governor of California 14 years ago. In those days, Governor and visitors consumed two dozen 1-lb. bags every month or so (there are 425 Bellys...
...Goelitz has a standing order to ship up to 60 cases (720 bags) of Jelly Bellys to Washington each month. They go to the White House, to Capitol Hill and just about every Government agency. While John F. Kennedy favored Callard & Bowser toffees, and British Prime Minister Harold Macmillan would seldom venture abroad without his kippers, neither statesman's penchant influenced popular taste as Reagan's Bellys have...
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