Word: goeppner
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Fresh-flower partisans deplore the trend. "Plastic flowers don't have a soul," says Chicago Florist Audie Staup. "Real flowers have a message; plastic ones don't." Adds Edward Goeppner, managing partner of San Francisco's huge Podesta-Baldocchi florist firm: "I sometimes ask a friend who has artificial flowers in his home if he has a stuffed dog, too." Paradoxically, the bogus-blossom boom has not yet cut severely into fresh-flower sales. Explains Goeppner: "Artificial flowers remind one to buy fresh flowers." Nevertheless, most flower shops hedge their bets by stocking the phonies. "We never...
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