Word: goggomobile
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Bavaria's Hans Glas, which built its success on the tiny, utilitarian Goggomobil, displayed a flashy new luxury coupé that has the sleek, low lines of Italy's Lancia, does 125 m.p.h. and costs $4,500. Daimler-Benz introduced a new Mercedes, the 250 S, which still bears a strong family resemblance but is longer, lower and rounder. Italy was represented by a glittering array of high-priced Ferraris, Maseratis and Alfa Romeos as well as by the nimble, lower-priced Fiats. As always, the Rolls-Royce exhibit drew large crowds. They may have been looking...
Educational Honks. The Germans, having established a stable and working democracy, now take their death wish and other peculiar psychological needs out on the highway. Germany still being Germany, there is a hierarchy of cars, so that a Volkswagen has the right to pass a trifling Goggomobil but should never challenge a stately Mercedes. Furthermore, Germans like to play cop to their fellow drivers. Discipline can be instilled, for instance, by an "educational honk" of the horn, and if that is not enough, by a Deutscher Gruss, or German greeting, in which the forehead is tapped with the right index...
Opel 24 (including station wagons), Daimler-Benz 16. No firm is quite so versatile as the Glas company, a little-known family business tucked in the Bavarian village of Dingolfing. Last year it rolled out only 35,000 cars, but offered 32 models, from the tiny Goggomobil to a sports car that is said to "look like a genuine Ferrari...
...cars in the U.S. next year instead of the projected 7,500. West Germany's Autounion sold 762 cars, and France's Simca took orders for 26 cars in the over-$3,000 range. The smallest full car in the show, West Germany's buglike Goggomobil (starting at $1,095), sold 10,000 models at both wholesale and retail...
Innocenti's tubing will form the framework of the new Lambretta GoggomobiL He will have to dress it up for the Italian market, since Italians demand more flair in body style than the functional-minded Germans. But he still hopes to charge only $500 for his Lambretta Goggo, half the price of the cheapest Fiat...