Word: going
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Dates: during 1960-1969
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...urged: "Open a door and listen for the reassuring thunk you get when you close it." In auto showrooms, the sound of a car door slamming touches some responsive chord in the frazzled psyche of the American buyer-and all the automakers know it. "There is very little to go on when you buy a car these days," says Carl Hedeen, General Motors' chief of body engineering. "If the glove box opens, the seats are soft and the doors thunk, that's all you have over the competition...
Company chiefs like to test the thunks themselves. Chrysler Chairman Lynn Townsend sometimes drives subordinates to distraction by slamming doors repeatedly in the ear-splitting confines of a testing garage. American Motors Chairman Roy Chapin likes to go into his company's executive parking area to try out the thunk. Ford has a jury of product-development specialists to pass judgment on thunks...
...Chrysler's $107, American Motors' $81 (though the Hornet, at $1,994, is pointedly priced $1 below Ford's competing Maverick). Automen justify the increases by citing higher production costs. G.M. figures that payroll costs have risen 6% in the past year and will go up another 6% this month under terms of the company's labor contract; steel is up 6%, copper and lead 24%, zinc...
...company is distinguished: Dryden, Pope, St. Augustine, Benjamin Franklin ("the leading native victim" of American bowdlerism), and, of course, Donne. "An easy test of what kind of college a student goes to," Perrin proposes, "is to quote the single line 'License my roving hands and let them go,' and see if his eyes light...
...BEEN a year since the State Department decided that letting people go to Cuba would not spread the cancer of communism back home. If you look around a little, you can probably find someone who has been there. First-hand accounts have multiplied the trickle of information which Americans had about Cuba two years ago and the picture which emerges is of a promising but troubled society...