Word: goings
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...Smithsonian experiment will continue to see what happens next in terms of forest growth, says Parker. His suspicion: because the trees aren't getting a boost in nutrients to match the extra CO2 and warmer climate, "it probably can't go on much too much longer...
...Davis, meanwhile, watched the explosion with a sort of mischievous delight. "In California, it costs almost $5 million to fund one 30-second TV spot statewide," he explained in an interview on Thursday, Feb. 4. "We have to go out of the way to get attention. I would say we probably got more attention on this little sheep film that they would get for $10 million of advertising...
...running for Governor in Alabama - request the viral boost he offers. But Davis says Fiorina's corporate-world background in marketing predisposed her to this kind of risk taking. "She loved it," he says of Fiorina's reaction when he screened the demon-sheep spot. "Do you go into it knowing it is going to get negative blowback? Absolutely you do. But at the end of the day, my only goal, and the campaign's only goal, is to get people to wake up to the fact that what Tom Campbell's telling you may not be the real...
...communication, one in which free viral attention is just as valuable as costly television time. "I just say there are two choices," Davis says of his advice to his clients. "You can pay a whole lot of money to get your message in front of eyeballs, or you can go out on a limb a little bit." For Davis, that's a no-brainer...
...grown into a handsome young man, and it's time for him to go home," he said...