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...examples you provide is that you can determine what alcoholic drinks people prefer on the basis of their TRAITS. Hamilton: Having already taken into account age, income and gender, we can ask you a bunch of questions like how frequently you exercise, how frequently you go to the dentist each year, whether you consider the resale value of your car when you make a purchase - things that deal with the future. [Placing a high value on the future is] associated with driving a hybrid car and drinking red wine. Folks high on the me-Too factor drink whatever people around...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

What can't TRAITS explain? Hamilton: We could predict whether you'd go for healthy food or fast food, but we can't predict chocolate or vanilla. We can tell if you'd support a third-party, independent or major-party candidate, but we don't do a good job predicting who is a Democrat vs. a Republican...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...What about the person who says, "My in-laws would go insane if I didn't get them gifts"? Yes, that's the problem. So what do you do? There are a few possible answers. One answer is gift certificates or gift cards. Another solution that we see increasingly and that I advocate is giving gifts to charity. If you look at data, as people get richer, they give a higher fraction of their income to charity. So if you think that luxuries in that sense are things people would like to do, if only they had more money, then...

Author: /time Magazine | Title: Why We Shouldn't Give Christmas Gifts | 11/12/2009 | See Source »

...mail evidence "the biggest advancement in law enforcement since the two-way radio." But the Bear Stearns case and others have caused Coffee to reconsider how powerful e-mails are in court. "The jury was totally unconvinced," says Coffee. "It does not mean all white-collar cases will not go forward, but I do think it will cause prosecutors to come to the conclusion that e-mail evidence alone is not enough to bring a case." (See how to plan for retirement...

Author: /time Magazine | Title: The Bear Stearns Verdict: A Blow to E-Mail Prosecutions | 11/12/2009 | See Source »

...Tannin. In April 2007, Tannin told Cioffi in an e-mail that there was "simply no way for us to make money - ever," for investors in their fund. Then several days later, Tannin told investors in a conference call that he was "comfortable" that his fund would continue to go up. The e-mail makes it look like Tannin was lying to his investors, but the e-mail that prosecutors cited was just one of many between the two managers. At other times, the managers seemed to be less sure that the fund was doomed. They said aggressive bets might...

Author: /time Magazine | Title: The Bear Stearns Verdict: A Blow to E-Mail Prosecutions | 11/12/2009 | See Source »

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