Word: goings
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...clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says Blackshaw. "Get the word out naturally. There's lots of love...
...Joslin Diabetes Center in Boston, the strategy could be expanded to help patients with either Type 1 or 2 diabetes. "It might even be more relevant for other types of diabetes where there is no immune-system attack," he says. In those cases, simply replacing nonfunctioning beta cells might go a long way toward treating or even curing the disease. (See how to prevent illness...
...light of this serious subject matter in the university-sponsored event actually seemed to encourage the students to laugh at attitudes that are present during sexual assault. When one of the actors mimicked a male stereotype about sex yelling, “We see what we want and we go get it! Yeah?,” a male freshman in the crowd yelled back, “Fuck yeah!” to cheers and laughs throughout the audience. Does dialogue like this truly discourage rape...
...last third of the show, the issue of sexual assault is addressed directly, yet still unsatisfactorily. An ambiguous scene is described where drunken sexual intercourse takes place. At the end of the scene, the freshman audience is asked whether the man clearly raped the woman. A few hands go up around the room. The audience is then asked whether the man clearly did not rape the woman. Again, a few hands go up around the room. When the audience is asked if it is unclear whether rape occurred in this vague scene, the vast majority of students in the room...
Baker said it is important to give potential felons a place to go and be counseled by street workers, a neutral place where they can talk without feeling they are violating the unwritten "stop snitching" street code. That approach involves putting social workers in the street to directly confront the violence. "There are credible messengers who can go in and influence change in behaviors," says Tio Hardiman, director of the gang mediation arm of Chicago's program, also called CeaseFire. "Some of these guys used to run the streets and they have backbone and fortitude and they let them know...