Word: goizueta
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Everything looked different on April 23, when Coca-Cola Chairman Roberto Goizueta introduced the new Coke, which the firm called "the most significant soft-drink development in the company's history." Gushed Goizueta at the time: "The best has been made even better...
...brand brouhaha began back in 1980, when Goizueta and Keough were picked for Coca-Cola's top jobs. They were determined to reverse a disturbing trend. Over the previous decade, Pepsi had been steadily gaining on Coke. Using a brash advertising campaign built around the "Pepsi Challenge" slogan, the rival cola was becoming increasingly popular with younger drinkers, who seemed to prefer its sweetness to the crisper taste of Coke. The inroads were largest in supermarkets, where Pepsi in 1977 actually overtook Coke in sales. Because of its dominance in the fountain and vending-machine trade, however, Coke still holds...
...positive way on her Midday Call program in early 2000 had started moving up sharply about 10 minutes before her report, while stocks she mentioned in a negative way had moved down, according to a new study by Jeffrey Busse and Clifton Green, finance professors at Emory University's Goizueta Business School. The study supports the notion that Wall Streeters have fed Bartiromo market-moving information and traded before she aired it. In his book Trading with the Enemy, Nicholas Maier alleges that his former boss, trader and pundit Jim Cramer, was one of those who gamed Bartiromo. Cramer denies...
...company, particularly on Wall Street, where GE stock has enjoyed a hefty Welch premium, Immelt knows it's just beginning. Following a successful CEO is never easy. Consider such CEO casualties as Coca-Cola's Doug Ivester and Xerox's Rick Thoman, who followed high-profile bosses--Roberto Goizueta and Paul Allaire--and barely got a chance to make a mark before the long knives came...
...Microsoft's William H. Gates III or Intel's Andrew S. Grove, not Walt Disney's Michael D. Eisner or Berkshire Hathaway's Warren E. Buffett, not even the late Coca-Cola chieftain Roberto C. Goizueta or the late Wal-Mart founder Sam Walton has created more shareholder value than Jack Welch," business writer John A. Byrne wrote...