Word: goji
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Dates: during 2000-2009
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With much of Asia already supplement crazy, U.S. companies believe that China is a natural market for their goods, many of which are derived, after all, from Asian herbs and plants. Consider the buzz in holistic-healing circles around Himalayan goji berries, used in Tibet for nearly 2,000 years to treat kidney problems, allergies, diabetes and tuberculosis. At least that's according to the marketing materials of Timpanogos Nursery, a farm growing goji berries--in Utah. The mangosteen may have met its match...
...produce world, some fruits have better health credentials than others. So-called superfruits flavored everything from pomegranate-blueberry lemonade to açaí energy bars. This year's breakout was the Himalayan goji berry, said to be a source of energy and longevity. The berry made several appearances, most successfully in Himalania's trail mixes and snacks...
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