Word: gold-foil
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Dates: during 1935-1935
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...business had no chic when, in 1923, Parry Borland Saylor became head of the U. S. branch of Canada Dry Co. of Canada. A sharp, aggressive onetime tire salesman, he made his product look as much like a champagne bottle as possible (green glass, gold-foil collar), went after the public with a svelte and costly advertising campaign. The results so astounded his Canadian bosses that they sold the parent company to him on the spot. But Parry Dorland Saylor soon struck a snag. He wanted control of a minority interest owned by four rich young Manhattan socialites including John...
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