Word: goldberg
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Dates: during 1960-1969
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Voracious Appetite. That is a question that programming Vice Presidents Len Goldberg (ABC), Mike Dann (CBS) and Mort Werner (NBC) ponder in the small hours of the night. Their major problem is that, in prime time alone, the three of them are responsible for filling 75 hours a week. "We do not suffer," Goldberg says, in the understatement of the minute, "from an overdose of good shows." That is because TV obviously suffers from a severe underdose of talent. There are just not enough good writers and performers to satisfy television's voracious appetite, so even the best entertainers...
...offer a specific timetable for withdrawal of its forces from Viet Nam as a possible prelude to negotiations. When Gromyko talked with Johnson in Washington last month, he declared: "You've got to be more precise. You've got to spell it out more than Ambassador Goldberg did in the United Nations...
...chronicle of this confusion is familiar: while Ambassador Goldberg proposes that the United States would de-escalate if the North Vietnamese would do likewise, Secretary McNamara announces a significant increase in air armaments; while the President pleads for peace, the troop increases continue with no end in sight; and, most serious of all, while this country professes a desire to come to the conference table, the President tactlessly declares that the United States will never unilaterally halt the bombings of the North--thus damaging, in one brief, blunt moment the preconditions needed for negotiations...
ISSUES AND ANSWERS (ABC, p m ) US. Ambassador to the United Nations Arthur Goldberg fields the questions...
Mike Dann at CBS was cool, Mort Werner at NBC was calm, and Leonard Goldberg at ABC was collected. The three executives, directors of programming at their respective networks, were braced for the first Nielsen ratings of the season. There was no reason for concern: their own glazed eyes could tell them that the new shows they had scheduled with great ballyhoo left some thing - entertainment, to be exact - to be desired...