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...advertising and selling where the sheer size of its audience, combined with the low cost of reaching it, makes television an almost mandatory medium." Certainly, no other medium can do a better job in peddling kitchen scouring pads-a job that Cone's agency gave to Gertrude (Molly Goldberg) Berg: "Who, except the makers, wants to argue the merits of competitive brands? This is where television's captive audience for advertising pays off ... Television [makes] the difference because it [reaches] so many people and [holds] them long enough to win an argument they didn't know they...

Author: /time Magazine | Title: The Press: The Numbers Game | 12/29/1961 | See Source »

...self-cleaning automatic coffeemaker that, at the touch of a button, brews and serves a cup of hot, fresh coffee in a matter of seconds. Produced by the Havajava Manufacturing Corp. of Glendale, Calif., makers of coin-operated coffee machines, the Butler operates like something in a Rube Goldberg dream...

Author: /time Magazine | Title: The Home: Breaking New Grounds | 12/22/1961 | See Source »

...then, as all politicians and comedians occasionally do, the President laid an egg. In his speech to the unionists, he cast Labor Secretary Arthur Goldberg in the leading role of a joke that he had been clinkering around for at least six months. Goldberg, he said, had been lost on a mountain-climbing expedition in Switzerland. "They sent out search parties and there was no sign that afternoon or night. The next day the Red Cross went out and around, calling 'Goldberg-Goldberg-it's the Red Cross.' Then this voice came down the mountain...

Author: /time Magazine | Title: Nation: TIS THE SEASON TO BE JOLLY | 12/15/1961 | See Source »

...tongue. But that only left the convention's 900 delegates wondering how long it would be before Reuther would launch a frontal assault on Meany that might well end up by ending the whole A.F.L.-C.I.O. merger. This possibility was plainly in the mind of Labor Secretary Arthur Goldberg when he addressed the convention. Assuring the convention that there were really no insoluble conflicts within the A.F.L.-C.I.O., Goldberg declared: "Our national policies at home, to cope with the problems we face abroad, demand unity-unity on the part of all of our people, unity on the part...

Author: /time Magazine | Title: Labor: Solidarity Ever? | 12/15/1961 | See Source »

...only U.S. high school to claim two Nobel prizewinners: Physicist Albert Michelson ('68), the first U.S. winner, and Physicist Joseph Erlanger ('90). Lowell's other alumni include such diverse notables as Actress Carol Channing, Paper Tycoon J. D. Zellerbach, Author Irving Stone, Cartoonist Rube Goldberg, Baseball Player Jerry Coleman, the late Publisher (Washington Post) Eugene Meyer, Presidential Press Secretary Pierre Salinger, California Governor Pat Brown...

Author: /time Magazine | Title: Education: The Battle for Lowell | 12/15/1961 | See Source »

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